Now that you know the Benefits of Outsourcing Photo Editing and have decided that you are Ready to Outsource, it’s now time to begin the hunt for the perfect editor. But here’s the deal: no editor, no matter how spectacular their work, is going to be a perfect fit for every photographer. While some newborn photographers may require more Photoshop skills and exhaustive editing, some wedding photographers may only be looking for basic color correction and the application of presets. But although its true that not every editor can give you what you are looking for, it is also true that there are many who can! To find them, you just have to follow these simple steps:
1. Be Aware of the Type of Editing You Need
Before the search for an editor even begins, a photographer should sit down with their work and consider their editing process. It will be next to impossible to find the editor best suited to your needs without reflecting, very specifically, what those needs are. Are you just looking for help culling photos or do you want an editor to go over each image with a fine-toothed comb, removing every stray hair and exit sign? Not all editors are willing or even able to do everything, but a good editor will let you know up front what they do and do not cover. Ask about their process, including which programs they use to edit, and then ask yourself whether their process is in line with yours.
For example, my expertise lies in culling and Lightroom editing, and I work in Lightroom 5 or later. However, I don’t do Photoshop editing, so I would not be a great fit for a photographer in search of that kind of work.
2. Make sure their experience matches your needs
Not all editors list photography on their resume, but there are definitely reasons why some of the best do. Having had previous photography experience means they learned to edit for themselves, fine tuning their eye and their craft, long before they ever laid computer cursor on another photographer’s work. Choosing an editor who has a familiarity with aesthetic, lighting, proportions and even program presets will only give you better results. So ask for their background and read reviews! If you are looking for basic editing work, going with a greener editor can cut costs while also giving you the help you need, but for more extensive editing work, err on the side of experience.
3. Have realistic expectations of turnaround time and cost
While outsourcing to a full time editor may give the impression of a three-day turnaround time, it is important to consider that, even for a seasoned editor, editing takes time. However, that time can be greatly reduced from about 4-6 weeks if done by the average photographer to only 2-3 weeks if done by an editor. Not only does this give you more time to take on additional clients, but also the speedier turnaround time adds value for your clients, allowing you to raise your rates.
Outsourcing editing is not a cheap business move, especially if you are considering a high-caliber editor, but considering the hours and hours saved by cutting the downloading, culling and editing from your daily schedule, it is undeniably worth it for many photographers. When considering making the leap to outsourcing, plan ahead and build the cost into your rates, a change that is more than justified by the lightening quick gallery turnaround.
Outsourcing your photo editing can drastically improve the life of a photographer, but can be a recipe for a big old headache if not done properly. By following these three steps, you can set yourself up for the photographer-editor partnership of your dreams.
If you’d like to find out if we would make a good team, shoot me a message and let’s see what we can do! And if you missed the previous week's blog post click back below.